Get Compliant from Anywhere, Easy and Fast!
Get Compliant from Anywhere, Easy and Fast!

Register a Trademark

Protect your Company’s brand, name and logo with a Trademark Registration.

Our Trademark Attorney has vast experience in Trademark Registration and has assisted hundreds of clients all over South Africa and the World.

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Trademark registration in South Africa is important for a brand name, a slogan, or a logo that identifies the goods or services of a business and distinguishes it from competitors’ goods or services. It can be seen as an asset of the business, as it protects the company name. The most important part of the registration is to specify the goods or services your company will deliver. All goods and services fall into one of 45 classes. Our Trade Mark Specialist will assist you to ensure you choose the correct class(es) for the necessary protection. These classes are subdivided into thirty-four (34) classes for goods; and eleven (11) for services.


Do you need to Register a Trademark in South Africa?
Here is the Process Trademark Registration South Africa:

Phase#1 - Special Trademark Search: R 2890 (3 days).

The 1st Phase will include completing a special comprehensive search of the register in one class*.

Here we first check if you can proceed with the application ‘as is’ or if you need to adjust your application to ensure successful registration. We prepare your Application and then submit it to our Trade Mark Attorney; who initiates and completes the special search on the CIPC Trade Marks register.

*A ‘class’ is a specific service / product category. If your services or goods or cover more than 1 category in which you want to be protected, we will need to do a search in additional classes, which will be an additional cost. Should you need additional classes, we will quote you at a discounted rate.


Phase#2 - Trademark Registration South Africa: R 2800 (VAT Incl).

Once you receive the search results, you will have the option to decided if you wish to proceed. Our Trade Mark Attorney will then assist with Phase 2, and start the Full Trade Mark Registration process. 

Our Trade Mark Attorney, Reinhardt Bruwer, specialises in Intellectual Property Law and is a practicing Trademark Attorney with extensive expertise and experience in Trademark law and will ensure your Trademark is filed correctly.

Our Premium Trademark Services:

The Registration is a lengthy process and there are no shortcuts. Many service providers offer quick Trademarks at a low cost – but unfortunately, shortcuts can cause major issues with the  Mark. There have been recent cases where the CIPC Offices simply refuse the files if the correct legal procedures have not been followed. We provide a Premium Trademark Service to ensure the correct legal advice and process is followed to Register your mark with the “Trade Marks Office of South Africa”.  

trademark registration south africa by our expert attorney Reinhardt

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Company Partners assists South Africa’s Entrepreneurs to become registered, empowered, and grow into sustainable businesses. Specialising in company registration and compliance since 2006, we have expanded our expertise to include accounting, payroll and website design.

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Frequently Asked Questions

What are the Advantages of a Trademark in South Africa?

1) Protect your brand. Your name, logo and slogan are what will allow your customers to identify you from everyone else in the business. By registering your mark, you gain legal exclusivity for the use of your company name, logo, and slogan.

2) Increased Company value. A registered mark is a capital asset, which may be valued, licensed, or offered as security. It is for this reason that an investor may be more inclined to work with you as you have worked up the goodwill under the trademark that you have built. You are also able to govern the use of your trademark with manufacturers, distributors, or franchisees and claim royalties in return.

3) Badge of quality. People trust a brand that they have seen in their day-to-day lives. By having the correct branding and trademarking, your customers will have more confidence in your product/service and will have the confidence to do business with you and pay the premium price.

register trademark by contacting us toll free today for all your trademark needs.


1) In order to start the trademarking process, your requested trademark will first need to be examined. In this process, there are multiple searches conducted to ensure that your idea does not infringe on any already registered trademarks or are confusingly similar to an already trademarked idea.

2) Once the examination is processed, the Trademarks Office will either accept the application, or they might require certain conditions to be met, or they might refuse the application. Should your application be refused, you will need to start the process again. The trademark applicant may then accordingly amend the application or make representations to the Trademarks Office.

3) Once the application has been accepted by the Trademarks Office, the applicant needs to advertise the acceptance of the application the Trademark Journal. The application is open to opposition by any interested parties for a prescribed period of 3 months.

4) The application is then accepted, advertised and has not been opposed. Meaning that the Trademarks Office can formally register the trademark and provide you with your certificate of registration.

Dangers of not having a Trademark in South Africa:

  • You will not have any registered legal exclusivity to your name, slogan, or logo etc.
  • You will not have a statutory action available against anyone who uses a same or similar mark on similar or identical goods or services in South Africa.
  • If your trademark is registered in SA, it serves as prima facie proof of the validity of the trademark and title to the mark.

A mark is a unique symbol, word, or phrase legally registered or established by use as representing a company or product. In South Africa, it serves as a representation of your brand’s identity and differentiates your goods or services from those of other entities.

The CIPC provides a comprehensive overview on Trademark Registration in South Africa.


Registering a trademark in South Africa is crucial for business owners. It provides legal protection for your brand, ensuring that it cannot be used without your permission. This helps to safeguard the identity and integrity of your business.


The process can take anywhere from several months to a couple of years, depending on the complexity of the application and any objections that might arise during the examination phase. Our expert will offer guidance on the time period based on your application.


 The ™ symbol can be used with your mark to indicate that you are claiming it as a trademark. Once your mark is registered, you can use the ® symbol, which stands for “registered” and provides a public notice of your registration.


As experts in business compliance and registration, Company Partners can guide you through the entire process of trade mark registration, offering support and advice to ensure your brand is protected.


In South Africa, a registered Mark is valid for 10 years from the date of application and can be renewed indefinitely for subsequent 10-year periods.


If another party uses your registered Mark without permission, it constitutes infringement. You can take legal action against the infringing party, seeking remedies such as damages or an interdict.


To register a Mark, you should file an application with the Companies and Intellectual Property Commission (CIPC). The process involves a search for existing trade marks, filing the application, and awaiting the examination and approval by CIPC. For detailed guidance, visit the CIPC’s official website or the government’s service page.

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